Ask any GTA IV player, if you can pull them away from the console, and they’ll tell you that Rockstar spared no expense to authenticate “Liberty City” for the game. In that grand attention to detail, they got Cope2 holding down the walls! Grandgood via Cope2

I knew the GTA IV hype was serious, but is the game worth losing a job for? We’ll have the answer for that and many more questions on Tuesday, but in the meantime, dudes have been getting bagged left and right for snagging a copy from stores’ shipments. The best part is, they’re only taking one copy each. They’re not flipping them, they just wanna have it early! Once again, Biggie’s words ring as true as ever: UPS, is indeed hiring.

This Thursday, April 10th it goes down! We haven’t had a proper release in some months so all that built up tension is guaranteed to splash [a good time] all over everyone. Grammy award winner Killer Mike will be rocking, as well as Kid Cudi. Treats and Sureshot on the whizzeels. Open Bar from 10-11. Rebel NYC 251 West 30th Street (btn 7th and 8th Ave). RSVP to rsvp@massappealmag.com. Come get some.

This past week, Mass Appeal was one of a select few, specifically #167 out of 500, hooked up with a limited edition GTA IV Xbox 360. (more »)

Remember the days when you’d run to the store to purchase a pack of baseball cards, in hopes of finding something to trade for that super-rare Jose Canseco rookie card, and finally getting your hands on it, only to have it stolen by the school bully? Well, the guys at MLB 2K8 can empathize with you. In their latest installment of the MLB series you can win vintage cards and trade them in for stadiums (how about the infamous Polo Grounds?), throwback jerseys or sell them at the card shop for credit through Xbox Live. (more »)

For a certain generation, the Street Fighter series (read: Street Fighter II) defined unabashed video game greatness. And while some of it’s later offshoots didn’t quite live up to earlier versions, it looks like the gang is actually getting back together. As someone whose attention to fighting games has decreased substantially over the years, this just might be what it takes to get ya boy to put the gloves back on.

GTA IV is coming. Don’t sleep.

Do you have experience in ad sales and want to work in a fun and exciting environment? Did you ever ask yourself “Why am I not doing sales for a magazine I love and identify with?” Sounds like you need to peep this opening for a Mass Appeal/Missbehave Ad Rep…
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So the good people at 2Ksports put together a little basketball open run for homies and media associates today and invited MA’s Associate Editor Felipe Delerme for some burn… (more »)

Words: Timmy Yayo

The dude’s over at Insomniac have finally gone and done it. (more »)